Google Adsense Advertising

It is known to all that Google Adsense Advertising is a product of Google.  Many confuse themselves between Adsense & Adwords.  For a newbie on the web space, it can be explained that Google Adsense Advertising is for the Web Publishers & the Adwords Services are meant for online advertisers.

What is Google Adsense Advertising?

Google Adsense Advertising was launched in 2003 after acquisition of Oingo, Inc. which initially developed the algorithm to search based on word meanings.  Google Adsense Advertising is an Internet Advertising Program which enables publishers to earn money by serving advertisements on their websites.  Google Adsense Advertising serves ads in varied forms, viz. Text Ads, Image Ads, Video Ads, Link Units, Banners and so on.  Where do these ads come from? That’s where Adwords comes into play.  Adwords is an advertising program which allows advertisers to advertise their product or service online.  The ads received from advertisers are then displayed on the publishers’ website and the publisher benefits from those ads.

How Google Adsense Advertising Works?

It is free to join Google Adsense Advertising.  You must have Google Account to apply for an Adsense Account.  Anybody with Google Account can sign up for Google Adsense Advertising by visiting homepage of Google Adsense Advertising.  The pre-requisite for signing up for an Google Adsense Advertising account is to have a website or a blog where the ads can be served.  Google needs to approve your website to enable serving of ads on your website.  Generally, if your website or blog is not violating terms of use as per Adsense Progam Policy and you have sufficient content to display ads, your website will be approved quickly.

You need not worry about the quality or type of websites which will be displayed on your website.  The ads displayed by Google on your website will be absolutely in correlation with your content.  Google Adsense Advertising uses the keywords on your website pages to  decide on the ads to be displayed on any webpage.  You can preview the ads which are likely to be received on your website on http://googleadspreview.blogspot.com/ which is a Google Ads Preview Tool.

Once you sign up for Google Adsense Advertising, you can set up the Ad Codes using the tools provided by Google Adsense.  You can create various types & sizes of Ads.  The list of ad sizes & types offered by Google Adsense Advertising is as under :

• Text Ads : 

Leaderboard (728 x 90), Banner (468 x 60), Half Banner (234×60), Button (125×125), Skyscraper (120×600), Wide Skyscraper (160×600), Small Rectangle (180×150), Vertical Banner (120 x 240), Small Square (200 x 200), Square (250 x 250), Medium Rectangle (300 x 250), Large Rectangle (336 x 280)

• Display Ads : 

Leaderboard (728 x 90), Banner (468 x 60), Skyscraper (120×600), Wide Skyscraper (160×600), Small Square (200 x 200), Square (250 x 250), Medium Rectangle (300 x 250), Large Rectangle (336 x 280)

• Video Ads : 

Medium Rectangle (300 x 250), Large Rectangle (336 x 280)

• Mobile Ads 
• Link Units

How Google Adsense Advertising Pays?

Once Google Adsense Advertising starts displaying ads on your website, you can start earning money based on various products it offers.  The list of products offered by Google Adsense Advertising are as under :

• Adsense for Content :  It is the main product of Google Adsense Advertising and is being widely used by all the publishers.  It is the most liked product of the publishers for the only reason that it is the best revenue-generating means for a publisher.  No other advertising networks pays as good as Adsense for Content does due to the huge inventory of advertisements available with Google Adsense Advertising for all kinds of websites.  Moreover, publishers like Adsense even because the ads are distinct & totally unobtrusive for the visitor and most of the times, even useful for the visitors looking for some information or product.  Google Adsense Advertising pays 68% of the revenue earned by Google for the ads clicked on your website.  If an advertiser is paying USD 10 to Google for a click on their ad, Google will pay you USD 6.8 to you.   The more clicks you receive on the ads displayed by Google Adsense Advertising on your website, the more you will earn.  Please let me warn you that it is very difficult to cheat Google & thinking of faking clicks to earn more money will amount to violation of terms of Google Adsense Advertising which will lead to a ban on your account.  For knowing more about Google Adsense Advertising terms & conditions, please refer to https://www.google.com/adsense/terms
• Adsense for Feeds : You must be aware that subscribing to RSS Feeds keeps you informed of the website updates & information.  With Adsense for Feeds, the RSS content which you are sending to the subscribers should include the adsense unit with the feed.  It is not a big hit with the Adsense users, but it can be helpful to add to your existing income.
• Adsense for Search :  Publishers make it a point to add a search box on their website for the users to search any content which user is looking for in their website.  Google Adsense Advertising gives you an opportunity to monetize the searches made on your website.  Adsense for Search allows you to add a customized search box in your website or blog generated through the adsense tool.  The search box can be used for searching the entire web or customized to search the contents in your website (which is recommended) and whenever a search is made by any visitor on your website, Google Adsense Advertising will deliver results alongwith the ads which if clicked by the visitor will earn you money.  Google Adsense Advertising pays 51% of the revenue earned by Google for the ads clicked on your website.
• Adsense for Domains : Another Adsense Service which earns money for parked domains.  The ads would be served based on the keywords included in the domain.  Unlike other adsense services, this product of adsense is served only on websites which has no content & yet to be developed.  Websites with content are not allowed to use Adsense for Domains.
• Other Adsense Services : Other Google Adsense Advertising Services which have not gained as much popularity as Adsense for Content or Adsense for Search include Adsense for Games, Adsense for Videos and Adsense for Mobile Content.  Adsense for Games shares revenue on online gaming sites by placing while game is being played on the browser.  Adsense for Videos is meant for websites which are video-sharing or video-hosting sites and shares revenue by placing ads on videos.

You are all aware that the more ad clicks you receive on your website will convert into more money.  What are the factors affecting Adsense Earnings?  I am trying to list them below :

• Keywords : Adsense is a game of keywords.  You will find both high-paying and low-paying keywords.  If you choose to write more about high-paying keywords on your website, you are bound to earn more money.   If your content is full of low-paying keywords, it will be less money for you.  Choose the keywords wisely & you will see the results for yourself.
• Traffic : If you have focussed really well on the keywords and there is no traffic on your website, it would be useless.  All your efforts in the online business depends on quality traffic.  There are different ways of increasing traffic which includes building quality backlinks, advertising, social media, RSS Feeds, offline marketing, etc.
• SEO : Search Engine Optimization is a key to success of any website.  You can outsource the SEO for your website if you have the money to invest or you can just do it yourself.
• Ad Placements : It has been widely accepted that right placement of ads on the website can boost your adsense earnings phenomenally.  In the same way, if the ads are wrongly placed, you can see drastic fall in your earnings.  Hence, research on the ad placement and increase your CTR (Click-thru Rate) for your website with proper placement of ads.